Tom Keelin is a founder and Managing Partner of Keelin Reeds Partners, a firm that provides strategy, decision analysis, and education services to emerging businesses and venture-funded startups. Previously, over two decades with the Strategic Decisions Group (SDG), Tom co-developed the definition of "decision quality", led dozens of strategy engagements for leading companies, founded SDG's life sciences practice, and served as board member and Worldwide Managing Director. Later, Tom invented the metalog distributions. Tom is a fellow and director of the Society of Decision Professionals and a founder and director of the Decision Education Foundation. His three Stanford degrees include a PhD in Engineering-Economic Systems.